brand thinkers ready to play
The Bench is a collective of expert marketers + brand builders, dedicated to helping your brand connect + your business grow.
We’ve honed our craft working in-house on global brands and are ready to add firepower to your brand team.
your brand matters
we help it matter more
WHO
A team of senior marketing leaders experienced across Outdoor, Consumer Products, Fashion + Tech industries.
WHAT
Specialized in planning & execution for initiatives that unlock growth and move your brand forward.
HOW
We lead marketing strategies, brand platforms, campaign storytelling, and integrated executional plans to connect authentically with your current audience and expand into new ones.
Firepower for your team
From brand strategy and campaign planning to talent partnerships and activation, let us add some firepower to your organization.
We won’t push a cookie-cutter approach. We are here to listen to you and craft a plan that’s tailor-made for your needs.
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We build consumer-facing brands that are both meaningful and compelling, establishing or restoring brand credibility to make lasting impressions in the market.
INCLUDES:
Brand Strategy
Brand Positioning
Brand Energy Concepts
Brand Collaborations
Athlete / Talent Marketing
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The Bench helps brands connect authentically with their current audiences and expand into new consumer groups, creating a launchpad for products and ideas to enter and thrive in cultural conversations.
INCLUDES:Campaign Planning
Brand Partnerships
Brand Experiences
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We strengthen marketing organizations by enhancing strategic and creative output, optimizing efficiency, and implementing business strategies that drive growth from concept to consumer.
INCLUDES:
Integrated GTM Operating Development
Business Planning and Mapping
Growth Planning and Change Management
work we’ve led
We partnered with world-renowned freeskier and artist, Chris Benchetler, to bring his latest and most ambitious project to life - Mountains of the Moon.
We worked closely with Chris, and the 12 sponsoring brand partners, to devise a strategy and plan that ensured this was as a breakthrough moment for both Chris and the brands.
Through multiple touch-points - scalable event platforms, content, athlete participation, brand storytelling and more - our role was to be the glue between the many pieces and the many players. And to steer the efforts using our experience and expertise.
The Bench is partnering with Stio as it evolves its go-to-market approach to better align with its growth ambitions across both wholesale and DTC channels. The Bench is partnering with Stio to ensure their marketing team are maximizing each stage-gate and showing up in the strongest way possible.
At the same time, The Bench are refining and revitalizing their event strategy, to ensure there’s true pay-off for the overarching brand objectives. Also bringing in fresh creative thinking thinking to their conceptual presence at events, ensuring brand distinguish and consistency.
Arctica has been making technical, performance-focused ski race apparel since 2010.
Across 2025, we helped Arctica transition from offering only ski-racing apparel to a more dynamic product mix, that includes racing gear, general skiwear and lifestyle pieces.
We supported by resetting their brand positioning and capturing all FW25 creative in support of this new direction. We led the execution of this work and brought the brand to market in the fall of 2025.
All Good Equipment designs and build high-quality teardrop trailers that are radically practical and crafted to stand the test of time. From choosing sustainable, natural materials to ensuring a robust build quality, every choice is made in pursuit of being all good.
We helped All Good Equipment find a customer who cares as much about quality and design as the company does.
We developed brand positioning, consumer and category research, asset production, creator outreach and a seasonal marketing plan.
Strategy informs structure. And the most critical component to a structure that works effectively and efficiently is a brand’s operational prowess. We understand the importance of how your team is built, and what go-to-market process is in play. To build and bring to life a brand that’s relevant and products that resonate. Not to mention a system that brings the best out in teams.
We’re partnering with Arc’teryx to rebuild their GTM process, to do exactly that.
We’ve successfully led global initiatives that connected authentically to moments in culture, diversified the brand's audience, and translated that energy into market growth and sales.
The North Face 2018 “Move Mountains” campaign was athlete and brand ambassador led, partnering with the Girl Scouts of the USA to fundamentally change the face of exploration.
In 2022 X Games was sold from ESPN to a private equity ownership group. This transition sparked a need for organizational leadership and the development of a marketing function capable of navigating the new media, consumer, and sport landscape.
First we built the strategy informed by consumer research that was rooted in a vision for a more modern, youthful and relevant X Games. Then followed the structure - a lean yet highly functioning team that was built to maximize resources.
We help brands punch above their weight and turn big consumer moments into big brand moments.
Fellow teamed up with NBA star Jimmy Butler of the Miami Heat, and his coffee brand BigFace, to create limited edition coffee gear timed with the 2023 NBA Finals. Drawing inspiration from Jimmy's streetwear and fashion fame, we created a drop strategy for luxury homegoods and CPG that mimicked a sneaker drop, teasing during the Miami Heat's biggest moments and launching in-store with a line out the door.
We understand the power of innovation through storytelling, and product. Combine the two and it makes for an incredible and united brand moment.
In 2019 The North Face launched its proprietary waterproof technology, “FUTURELIGHT”.Years in the making, this multi-channel global marketing effort, which was driven by this team, centered around disruptive creative, third-party validation, engaging content and product testing experiences. All proven successful through jumps in brand relevance and consideration, earned coverage and both sell-in and
sell-through.
The North Face and Gucci brought together two of the biggest names in outdoor and fashion. But energy for energy’s sake is never the goal - especially within a landscape where collaborations have become commodities.
This team brought to life the global partnership on behalf of The North Face, driving massive audience growth, product sell-through and earned media. We are experienced in creating brand heat and leveraging it for real impact.
Our collective experience
Put us in, coach.
The Bench has been exploring, collaborating, and building with each other for a long time. We believe that great teams make great things. And now we want to be your team’s braintrust.
