creative thinkers ready to play
The Bench is a collective of expert marketers + brand builders, dedicated to helping your brand connect + your business grow.
your brand matters
we help it matter more
WHO
A team of senior marketing leaders experienced across Outdoor, Consumer Products, Fashion + Tech industries.
WHAT
We listen to you. Tell us about a project, a problem or a goal and we deliver an approach that fits your needs.
HOW
We merge our expertise with a network of creative talents, activation experts, athletes, cultural leaders + industry insiders to drive value for your brand.
Firepower for your team
From brand strategy and campaign planning to talent partnerships and activation, let us add some firepower to your organization.
We won’t push a cookie-cutter approach. We are here to listen to you and craft a plan that’s tailor-made for your needs.
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We build consumer-facing brands that are both meaningful and compelling, establishing or restoring brand credibility to make lasting impressions in the market.
INCLUDES:
Brand Strategy
Brand Positioning
Brand Energy Concepts
Brand Collaborations
Athlete / Talent Marketing
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The Bench helps brands connect authentically with their current audiences and expand into new consumer groups, creating a launchpad for products and ideas to enter and thrive in cultural conversations.
INCLUDES:Campaign Planning
Brand Partnerships
Brand Experiences
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We strengthen marketing organizations by enhancing strategic and creative output, optimizing efficiency, and implementing business strategies that drive growth from concept to consumer.
INCLUDES:
Integrated GTM Operating Development
Business Planning and Mapping
Growth Planning and Change Management
work we’ve led
We’ve successfully led global initiatives that connected authentically to moments in culture, diversified the brand's audience, and translated that energy into market growth and sales.
The North Face 2018 “Move Mountains” campaign was athlete and brand ambassador led, partnering with the Girl Scouts of the USA to fundamentally change the face of exploration.
Strategy informs structure. And the most critical component to a structure that works effectively and efficiently is a brand’s operational prowess. We understand the importance of how your team is built, and what go-to-market process is in play. To build and bring to life a brand that’s relevant and products that resonate. Not to mention a system that brings the best out in teams.
We’re partnering with Arc’teryx to rebuild their GTM process, to do exactly that.
We help brands punch above their weight and turn big consumer moments into big brand moments.
Fellow teamed up with NBA star Jimmy Butler of the Miami Heat, and his coffee brand BigFace, to create limited edition coffee gear timed with the 2023 NBA Finals. Drawing inspiration from Jimmy's streetwear and fashion fame, we created a drop strategy for luxury homegoods and CPG that mimicked a sneaker drop, teasing during the Miami Heat's biggest moments and launching in-store with a line out the door.
The campaign attracted an audience well outside of core coffee enthusiasts on social and .com, and sold out the most premium products in less than 24 hours.
We understand the power of innovation through storytelling, and product. Combine the two and it makes for an incredible and united brand moment.
In 2019 The North Face launched its proprietary waterproof technology, “FUTURELIGHT”.Years in the making, this multi-channel global marketing effort, which was driven by this team, centered around disruptive creative, third-party validation, engaging content and product testing experiences. All proven successful through jumps in brand relevance and consideration, earned coverage and both sell-in and
sell-through.
The North Face and Gucci brought together two of the biggest names in outdoor and fashion. But energy for energy’s sake is never the goal - especially within a landscape where collaborations have become commodities.
This team brought to life the global partnership on behalf of The North Face, driving massive audience growth, product sell-through and earned media. We are experienced in creating brand heat and leveraging it for real impact.
Our collective experience
Put us in, coach.
The Bench has been exploring, collaborating, and building with each other for a long time. We believe that great teams make great things. And now we want to be your team’s braintrust.
